Our approach to web design is more aptly called “website architecture” or the “the art and science of creating good websites”
This requires:
- Useful and well-organised content [utility, commodity].
- Good technical design [efficiency, firmness].
- Good visual design [beauty, delight].
Potential customers visiting your web site often form an opinion about your company in just seconds. Do you look professional? Stable? Capable? Does your web site visually support the claims you make in your content? Or does it detract from your message and work against you?
Here are some of the ways in which PixelCrafts can help you project your company’s qualities through a great web site:
1) We build your web pages from the ground up. We start the creative process by first listening to your goals and understanding the purpose of your site.
2) We provide preliminary web page mockups. Why should you pay a designer until you know that he can give you what you want? Before any development begins, we prepare preliminary mock-ups to help you get the right look.
3) We perform usability testing. There’s nothing great about a site that looks good… but doesn’t work!. We make certain that your site functions on all widely used browsers, that your forms work for users of firewalls, and many other details often overlooked.
4) We take the time to do the job properly. We prefer to take on fewer projects… spend more time on each… and earn loyal repeat business. Our primary goal is not speed, it’s quality. We’d rather do it right the first time and have you be happy. We’ll listen closely to your suggestions and we suggest alternatives that may work better for you. Of course, the final say is always yours.
5) We carry out search engine optimisation. And as part of our design service, we make sure your pages are optimised for even the most search engines.