Lean UX: Getting Out Of The Deliverables Business

What is your process for user experience design?

The designer should  understand the clients objectives, his problem, his vision of the solution, the outcome of the solution in his business and create designs that exactly meets the objectives. Not anything else.

Here communication is vital. How can the client let a designer know why he is doing the process, what the solution needs to achieve and how to measure success of the project?

By creating a “Design Brief”,  a document primarily created by the client explaining his requirement, needs and expectations.

A design brief should communicate the following details.

• Designers need to know who you are
• What is your business?
• What is unique about your business?
• What are your brands characteristics?
• How do people perceive you now/How do you want them to perceive you?
• Describe your target? What are their characteristics – Occupation, gender ratio, average age, nationality, demographic, lifestyle preferences.
• Who are your competitors? How do you perceive their uniqueness?
• How do you expect the outcome to be?
• How do measure the outcome?
• Your expectations from the design?
• Do you have any specific color preference? Why?
• Details about some designs and solutions you liked and why you liked it.
• Details about designs you didn’t like.
• What is the output? Technical specifications of the output media.
• What is the budget and the time-frame?
• How is the output delivered?

• Who is the decision maker?
• Who are the primary and secondary contact?

Designers might ask a number of questions that are aimed at eliciting a precise brief from their clients. The client must ensure that the brief they submit to the designer completely communicates their objectives and expectations form the project.

Common characteristics “Web Standards” website include:

• Semantically correct markup.
• CSS used to separate content from presentation.
• Tables used only for tabular data NOT page layout.
• Valid high quality code.
• Accessible code (for humans and devices).

How do YOU benefit from Web Standards?

• Faster page download (less code, valid code, table-less).
• Content is accessible to a wide range of users.
• Content is accessible to screen readers, PDA’s, Smart Phones. text based browsers etc.
• Allows users to customize site appearance.
• Better search engine rankings.
• Easier to maintain.
• More usable.

Ask your developer and ensure that your website is built on web standards.

Engage: Our carefully crafted solution communicates your idea effectively, creating an inviting atmosphere that leads the user to make easy decisions helping you grow, develop and foster strong businesses relationships.

Build Relationships: We don’t just do web sites, print designs or applications. We create results that you are looking for. We provide turnkey solutions that takes your idea to completed project and beyond.  Our edge to edge proactive solutions helps you build strong customer relationships.