How does a designer exceed the cleints wants, needs and expectation?
- The designer should completely understand the clients requirement, his problem, his vision of the solution and the outcome of the solution in his business.
- Create designs that exactly meets the objectives. Not anything else.
Here communication is vital.
How can the client let a desginer know why he is doing the process, what the solution needs to achieve and how to
measure success of the project? By creating the document “Design Brief” – A document primarily created by the client explaining his requirement, needs and expectations.
Broadly any “Design Brief” should communicate the following details to the best of cleints ability.
- Designers need to know who you are
- What is your business?
- What is unique about your business?
- What are your brands characteristics?
- How do people perceive you now/How do you want them to perceive you?
- Who is you target?
- What are there characteristics - Occupation, gender ratio, average age, nationality, demographic, lifestyle preferences.
- Who are your competitors? How do you perceive their uniqueness?
- What are the decision makers?
- Who is the primary and secondary contact?
- What is the current project requirement?
- Why is this process required now?
- Which area of your business does this project improve?
- How do you expect the outcome to be?
- How do measure the outcome?
- Your expectations from the design?
- Do you have any specific color preferenace? Why?
- Details about some designs and solutions you liked and why you liked it.
- Details about designs you didn’t like.
- What is the output? Technical specifications of the output media.
- What is the budget and the time-frame?
- How is the output delivered?
- Process for measuring the results
Designers might ask a number of questions that are aimed at eliciting a precise brief from their clients. The client must ensure that the brief they submit to the designer completely communicates their objectives and expectations form the project.